bookid 2.0: the Swiss standard for daycare bookings

An extra day of childcare, a cancellation in the morning, a rescheduled week: What used to be handled by phone, email, and manual updates can now be taken care of by families themselves in seconds. bookid automatically updates the planning and billing for every change. Since 2015, bookid has been the first and only platform in Switzerland capable of doing this.

Together with PLAYground education, we’ve developed bookid from the ground up based on the day-to-day realities of daycare centers and have continuously improved it. The mobile-first redesign of bookid 2.0 has taken this process to a whole new level. The percentage of families who book independently online rose from 51% to 86%, and the booking volume increased by 30%. A process that used to be handled largely by the daycare center is now mostly managed by the parents.

bookid 2.0 is consistently designed from the parents’ perspective. Parents can book, reschedule, or cancel childcare days with just a few clicks. Up-to-date daily information about their child is available in the app at any time. Thanks to a fully digital flow of information—including photos—families get a direct glimpse into their child’s day and stay connected, even when they’re not there.

A new mobile-first design, clear navigation, and faster processes make all of this even easier and more reliable. The increase in usage shows just how well this meets families’ needs.

bookid 2.0 reduces the administrative workload for childcare teams by about 24 hours per week—time that can be directly reinvested in the children and the quality of care.

Daily overviews and attendance lists provide childcare teams with immediate clarity, even amid the hectic daily routine of a daycare center. Information about children and care is available in real time, saving time spent searching for it. Thanks to AI-powered voice input, caregivers have their hands free. They speak the information, and bookid recognizes, structures, and files it correctly. This makes it easier to record daily updates for parents. Since parents maintain their own data, the team has less administrative work to do.

bookid 2.0 is more than just a tool for parents: As a management tool for daycare center directors, it reduces operational complexity and enables more stable operations. It saves the administration and management teams about 15 hours per week.

Despite a 30% increase in bookings and approximately 880 booking transactions per month, fully automated invoicing and consistent data quality reduce the administrative burden—especially when dealing with last-minute changes. Flexible individual bookings ensure optimized capacity utilization, as slots that used to remain empty can be filled more quickly. This flexibility—which PLAYground is able to offer parents in the first place thanks to bookid—is a true differentiator. This translates to stronger customer loyalty, more referrals, and better long-term capacity utilization.

Daily and monthly statistics on capacity utilization and staffing replace estimates and enable better planning and faster responses to under- or overbooking. Thanks to its modular architecture, configurable settings, and customizable workflows, bookid can also be quickly and precisely tailored to the needs of any daycare center.